Category Archives: Marketing

Recycling Instructions Now Available on This Website

Collington residents would not be alone if they were confused by the “what goes where when” problem.

So, thanks to the Sustainability Committee and their creation of this simple two page brochure of which one page is shown below, and the full printable version is here.

phto-recycling-brochure-feb-17

The brochure is the work of several Sustainability Group Members including Sara Case, Pat Bozeman, Jessica Millstead, Marian Fuchs, Peter Pfund, Jim Giese,and Charlotte Melichar, plus Joan Zorza of the Marketing Committee. It will also be printed and distributed to all independent residents with extra copies to Marketing for incoming residents.

In this community there is no need to underline the importance of following the instructions.

 

The Collington Photoshoot — Experts Help Us Tell Our Story

I spent a lovely, if exhausting, couple of days trying to keep up with Susan Deller and the Marketing folks as they worked with their experts to take more photos and video to help us tell our story.

I hope later to do a somewhat slicker compendium, including video (“The Making of the Film“).  But, before the memories fade, I want quickly to share some of the photos I took of the process that to me best caught the lovely positive and supportive feeling it had.

IMG_7039

Capturing the Marketing Meeting

IMG_7021

Framing at Work

IMG_7015

Good Exercise Energy

IMG_7054

McCulley Video Preparation

IMG_7059

Planning

IMG_7064

Dining Room Hostess Jody Shares her Warmth and Caring

It was particulalry moving how often staff talked of Collington as part of their extended family, and their desire to treat us as they would want their families and grandparents to be treated.  Not much words can add to that.  Except “Thanks, that’s just what we feel from you.”